Developed by Horkans, Zero is a two step program that will not only get rid of moss overnight, but also fertilise, nourish and feed the grass for up to 3 months - creating the perfect, green, long-lasting lawn.visit website
The goal was to create a new, easily identifiable brand identity for a series of lawn care products.
The Horkan's name has been synonymous with horticulture and pets excellence in Ireland for over 80 years. As a family-owned enterprise, they boast a vast experience in delivering top-notch products, professional advice, and exceptional customer service to their clients.
I was approached by the group who were seeking help in establishing a brand identity for their latest products including a two-step lawn care program comprising Zero Lawn Moss & Zero Lawn Feed. This potent combination offers an ideal solution for achieving the perfect lawn. Horkans required a fresh and distinctive identity that could be consistently applied to various products, packaging, and promotional materials for both in-store and online.
Given that these were new products, I opted to design a simple, contemporary, to-the-point identity that would stand out amongst competitors. Incorporating a leaf element into the logo not only tied in with the company's horticulture background, but also helped create a more holistic brand image that resonated with customers who are garden proud and value quality, reliable products.