Petworld are the leading Irish pet specialty retailer. They pride themselves on providing the right pet products, services and pet advice that make it easy for our customers to be the best pet parents.visit website
Revamp an outdated brand identity and create a fresh brand that aligns with the current state of the business.
Petworld, a prominent family-run pet retailer in Ireland with 25 years of experience, had established itself as a leader in the industry. However, their initial branding was becoming outdated and did not accurately reflect the company's current direction. Despite offering high-end premium products, exceptional customer service, and expert pet advice, their original branding did not effectively differentiate them from their competitors or communicate their community-focused approach.
To address this issue, Petworld required a versatile new brand identity that could be seamlessly applied across all consumer touchpoints, including printed marketing materials, promotional items, in-store signage, and online presence.
Through a series of strategic workshops that included participation from both management and staff, we gathered information about the brand, its values, target audience, and competition. This collaborative approach allowed us to gather insights from individuals at all levels of the organisation and ensure that everyone had a voice in shaping the brand.