I help businesses stand out and get ahead in a sea of competitors by designing a memorable brand that potential customers can connect with, be captivated by and remember.
There are so many misconceptions about what a brand is that it might be easier to explain what a brand is NOT. A brand is not a logo. It's not a name. It's not trademark, symbol or jingle. And although these things do affect it, a brand is a combination of all of these things and much much more.
A brand is the combination of all the impressions a customer has, based on every interaction they have had with you, your company and your products. That includes everything from logos and promotional material to your online presence, your staff, your phone manner, your physical premises and everything in between.
It's much more than just a look. It's about how you make people feel. It's the emotion your business evokes in people. Because this is what sets you apart from your competitors, it should always represent you, your business, your services, your products and your values. It should never be generic.
You see, a brand exists only in the minds of your customers. It isn’t what YOU say it is. It’s what THEY say it is. So if you fail to define that brand and successfully communicate what you're all about, your customers will do it for you - and you might not like what they come up with. It's time to take ownership.
Before jumping into design, we will need to dive deeper into what makes your business unique. Yep, that means you'll get a little homework from me in the form of a few questions, because no one knows your business better than you do. Together we will define your goals and develop a plan that will guide the entire design and marketing process from there on out.
We'll make sure that every interaction a customer has with your business (think of them as arrows) is aimed at your brand message. When they are all pointing in the right direction, you can take ownership of your brand!
Business 101: your goal is to convert someone from a potential client into a paying customer. While there are a million and one ways to do this, it's becoming more and more important to establish a brand so you don't get lost in the sea of competitors that are out there.
We're literally bombarded with thousands of messages a day. So in order to stand out amongst all that “noise” you have have a captivating brand that delivers on its word. Why? Because consumers judge brands the exact same way they judge people - by their actions, not their promises.
Branding is a major source of competitive advantage so if you don't have a brand that customers can recognise, connect with, relate to and be persuaded by, you can't really expect to compete can you?
If we were to use the analogy of a house to explain branding, then your brand promise would be the foundations, your brand values the bricks and mortar, and your visual brand identity the fixtures, fittings and finishing touches.
In branding, no one-size-fits-all. Your unique offering is your "Secret Sauce" and it has to be unlike everyone else’s. You potential customers need to clearly understand how you, and only you, can solve their problem or need. Otherwise what would stop them from choosing a competitor?
Remember, people don’t buy what you do, they buy what you can do for them.
Once you've defined what makes you different, you can apply this messaging to your marketing strategy and in everything you put out into the world...consistently.
Promotional material (or what most people would consider "graphic design") is one of the most valuable methods of getting this message across. From stationery, brochures and reports right through to flyers, posters, advertising and signage, it all comes together to help capture those customers.
Just lick on the button below and I'll respond with a few initial questions to determine if we’d be a good fit. We can then schedule a FREE 60-minute consultation to discuss your business goals in more detail and determine how we can make your business more successful. You should know that bespoke branding packages typically start at €1,200.let’s get started
Unlike other designers, I understand that you’re not buying design. You’re buying a strategy to move your business forward and become more profitable. To be honest, I don’t want to accept your money unless I believe I can make you more of it or add value to your business.
You could just take my word for it, but that would be silly. Read what past clients had to say and take a look at a few previous projects...