Heverin Media

Heverin Wedding Media are dedicated to making your important event the most special day of both your lives. They specialise in wedding photography, videography as well as fun and funky photo-booth experiences for  guests.

Branding

The Challenge

A 40 year old business was in need of new brand identity to help them compete in a crowded marketplace.

Heverin Wedding Media are a Mayo based company who specialise in wedding photography, videography and photo booth experiences for wedding guests. They aim to create a visual memory that will bring a tear to your eye and evoke happy memories of your special day.

Having been a photography business for the past four decades, it was clear that they had outgrown their existing branding and were in need of a distinctive new identity that effectively communicated their expanding services or all-in-one media solution. Herein lied the challenge.

Creating a strong and memorable visual design identity communicates your unique value and helps grow a loyal customer base.

The Approach

Offering both photography + videography services to clients, it was essential that we communicated this visually so there was no ambiguity. Tara stressed the importance of being seen as a professional, trustworthy and friendly company that could be relied up to capture your special day. It also needed to be fresh, as their target audience were largely going to be 25-38 year olds.

Design can increase and aid with perception, trust, credibility, loyalty in a brand.

the design

Branding builds greater customer loyalty.

Having explored many ideas and concepts, I finally settled on a distinctive brand mark that was all encompassing of their two main facets of their business.

The overall camera shape represents their existing photography service. The centre circular shape doubles as a digital camera lens and a wedding ring, while the play icon helps communicates the new digital videography aspect of their service. The flash component of the camera shape combines the traditional camera light and a sparkling diamond ring.

A sleek, sophisticated colour palette was chosen to cater to their male/female audience. I also chose a contemporary sans-serif typeface with various font weights to keep things nicely balanced, while conveying the modern digital services they now provide. The overall design is simple. However, this allows it to easily adapt across different environments. In other words, it works well in both web and print.

the results

Delivering on our Word

Having taken on board the goal to create a brand identity that was modern, professional and communicated all aspects of the business, we delivered a solution that is distinctive, versatile and timeless. This enabled Heverin Wedding Media to compete in a crowded marketplace and become a leading supplier. Less than two years in and business is booming.
Sheena worked with us to identify the kind of image we wanted the company to portray and what type of clients we wanted to attract. The company logo she designed for us couldn't have been more perfect. We were so impressed by how she managed to really understand the vibe of our company. She just got it! Less than 2 years in, we are now a leading company in our industry and business is booming. We owe a large part of that success to Sheena. We couldn't recommend her more!
tara heverin | videographer

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