3Funnel is an cloud-based website conversion rate optimisation tool specifically designed for website owners and digital marketing professionals. It clearly identifies what is driving leads, calls and sales and highlights steps users can take to dramatically improve these performance indicators.
Introduce users to the tool and persuade them to sign up as paid users.
Targeted primarily at digital marketing professionals, web developers, UX/UI designers and business owners, 3Funnel developed a new way of analysing data that makes if more useful.
It essentially combines a mountain of complex data into one place in a simplified format - something which manually would take days. By clearly identifying what is driving leads, calls and sales as well as highlighting steps users can take to dramatically improve these performance indicators, it allows decision makers to improve their website, make informed decisions and achieve a real ROI on their digital marketing spend.
The primary message Des wanted to communicate in his branding was that this new tool that was innovative and disruptive, yet simple and easy to use. A solution that saves you time and money.
Although there were other big companies in this space such as HubSpot, Marketo and Salesforce, 3Funnel were relatively inexpensive by comparison. By price alone they were in a completely different market. However, it was vital that their brand identity not only reflect the simplicty of the tool itself, but look premium so they could compete in a busy online marketplace.