3Funnel is an cloud-based website conversion rate optimisation tool specifically designed for website owners and digital marketing professionals. It clearly identifies what is driving leads, calls and sales and highlights steps users can take to dramatically improve these performance indicators.
Although there were other big companies in this space such as HubSpot, Marketo and Salesforce, 3Funnel were relatively inexpensive by comparison. By price alone they were in a completely different market. However, it was vital that their brand identity not only reflect the simplicty of the tool itself, but look premium so they could compete in a busy online marketplace.