Window to the Sea

Breizon have developed a new range of gourmet ready-to-eat seafood products, including irish crab claws, prawn Tails, whole cooked prawns and a shellfish selection - all prepared locally in Connemara by a family run business.

Branding

The Challenge

Potential customers are slipping through the net because there is no branding and little awareness of the product.

Here in Ireland the amount and selection of shellfish on offer has up until recently been limited, yet consumption of seafood continues to increase. Seeing the gap in the market, Brezion decided to exploit this opportunity.

Having developed a new range of gourmet ready-to-eat seafood products under the brand name Window To The Sea, the company understood how crucial branding would be to the overall success of this new venture.

Although they had been exporting shellfish from Rossaveal, Co. Galway for over 30 years, this was their first foray into branded seafood products. In order to compete with other products in the likes of SuperValu, Dunnes Stores, Joyces and independent supermarkets throughout Ireland, they needed to stand out.

Creating a strong and memorable visual design identity communicates your unique value and helps grow a loyal customer base.

The Approach

After discussing the direction they wished to take, it was clear that this Connemara based business sought a solution that was was reminiscent of an established, family run business - yet modern and forward thinking at the same time. In order for this product to stand out on the shelves, it was important to distance the design from the popular industry associations with specific fish symbolism and the overused colours of blue and green.

Design helps you reach your target audience and provide an instant connection to the product or service you’re offering. It truly is an investment.

the design

Design is a source of competitive advantage.

Drawing inspiration from both contemporary and vintage elements, a logo mark was developed which combined various symbolic elements to represent sea fishing in general such as water waves, an anchor and porthole window of a fishing vessel. This ensured we were not limiting the brand should it wish to expand its product range in future.

The strong, traditional typeface combined with the colours of black, beige and gold fit the natural, homemade, gourmet yet luxury look we were aiming for and the high-end market they were hoping to target.

the results

Delivering on our Word

My brief was to create a brand identity that communicated the experienced, family run nature of the business, with a company who was ready and able to compete in a premium marketplace. Together we delivered a logo and packaging design that is distinctive, memorable and versatile. This enables Window to the Sea to compete with other larger, trusted and well-established seafood product companies.

I was looking for a designer for a small food company with a limited budget. What I got was a designer who treated the project as if it was a very large one with a large budget. She was extremely professional, delivered on or before time and above all with great creativity.

aisling roche | marketing partner

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