HubSpot
HubSpot is an all-in-one software platform built to power your marketing, sales, and customer service. It powers everything from marketing, sales and service execution to tracking ROI and customer happiness.
visit websiteThe Challenge
Create new marketing and promotional assets that are consistent and seamless with their branding.
Having gone through a brand refresh recently, I was approached by a marketing manager within HubSpot to work on various ebook designs (and re-designs) as well as multiple online marketing campaigns incorporating this new style.
Their new look was bold, enthusiastic and full of energy and unfortunately their existing promotional materials were not consistent with this new identity and needed updating. Any new assets created also needed to adhere to their newly updated brand guidelines. It was my job to ensure these were implemented successfully.
The Approach
The purpose of content marketing is to attract and retain customers by consistently creating relevant and valuable content with the intention of enhancing consumer behaviour through using a product or service. Brand consistency is vital to this!
With that in mind, HubSpot invested a great deal of time and effort developing a central resource hub that included brand guidelines, usages, and assets. It was built to make it as easy as possible for vendors such as myself to deliver on-brand designs while respecting any brand restrictions. My goal was to embrace that information and implement it successfully.
Delivering on our Word
HubSpot put design at the heart of their company to guide branding, innovation and improve products, services and marketing. They understand that targeted design leads to differentiation, more leads, customer loyalty and a ROI. That's where our business relationships combine and I continue to work with their team members headquartered in Ireland, France and the USA.
