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The purpose of content marketing is to attract and retain customers by consistently creating relevant and valuable content with the intention of enhancing consumer behaviour through using a product or service. Brand consistency is vital to this!
With that in mind, HubSpot invested a great deal of time and effort developing a central resource hub that included brand guidelines, usages, and assets. It was built to make it as easy as possible for vendors such as myself to deliver on-brand designs while respecting any brand restrictions. My goal was to embrace that information and implement it successfully.