Brock Delappe

Brock Delappe are a full service dublin based Estate Agency. They are committed to achieving the best possible price through accurate valuations, expert advice, strong marketing campaigns and experienced negotiators.

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Branding & web design

The Challenge

Start from the beginning and create a new brand identity that communicated the core of the business.

Brock DeLappe are a Dublin based Property & Letting Management Agency who approached me to help them with a re-branding of their business identity, which they felt was unfocused and somewhat outdated.

They required a solution which was clean, clear, simple, creative and most importantly versatile so that it could be used consistently across all their brand touch points, marketing items, signage and online presence going forward.

Creating a strong and memorable visual design identity communicates your unique value and helps grow a loyal customer base.

The Approach

As a business that offers clients both property sales and letting services, I felt it was important to create a brand mark which was universal, yet clearly communicated all facets of the business. It was important to realign the brand’s visual appearance with their future goals - something which was missing from their existing identity.

If your business is unable to compete for space and attention in today's oversaturated marketplace, you'll slowly drift further and further out to sea.

the design

Uniqueness is memorable

Choosing an abstract keyhole symbol significantly helped in communicating the service offerings of this real estate business. The brand mark itself conveys the dual aspect of the company ownership - David Brock & Kevin Delappe - and when viewed in reverse also doubles as the letters "b" and "d", symbolising both surname initials in a subtle way. This gives the brand identity a more personal touch, reflecting the personal service they provide to clients. Although simple in format, it is straightforward and easily recognisable. This brand mark was then carried across as an individual design element on all other marketing items for a cohesive visual identity.

Collateral included stationary, brochures, folders, leaflets, flyers, advertisements, signage, umbrellas, cards, pens, keyrings, vehicle wraps, interior office design, outdoor signage, email marketing campaigns and of course their website.

the results

Delivering on our Word

Having taken on board the vision to create a brand that was professional and memorable, we delivered something timeless and versatile that enables Brock Delappe to compete with other larger, trusted and well established real estate companies. So much so, that they recently opened a second office and are going from strength to strength.

35%

35% Increase in Sales

Our biggest issue initially was a lack of an identity and that was preventing us from competing in the property sales market. Sheena worked with us to develop a very strong brand that gave us the confidence to grow in our sector. With the help of a memorable brand identity, in addition to a website that was re-designed from the ground up and focused directly on our clients, sales now account for 35% of our annual turnover. That’s a huge increase from zero!

david brock | brock delappe

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