The proof is in the pudding, or so they say!


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Leonard Publishing

Leonard Publishing are a unique, specialist publisher of books focused on credit and risk that are targeted at the consumer credit industry in the emerging markets of Africa, the Middle East and South Asia.

The client's initial brief was straightforward: create a brand identity that represented a professional, experienced, ethical and trustworthy company that targeted consumers, SME's and credit grantors. It was important to be conscious of their specific target market and keep the design traditional, non-political, non-religious and non-racial. Early design explorations ranged from stylised letters and book icons to pen nibs and crests. Keeping this traditional direction in mind, the final solution consisted of a medieval quill pen - a strong and solid representation of the business and its values. Coupled with a single colour design and a traditional script typeface, the end product was a clean, clever and recognisable design that communicates the class and quality of both the product and service.

Design Solutions

  • Creative Consulting
  • Logo Design
  • Identity Design
  • Stationary Design

I retained the services of Sheena twice. Both companies are quite unique and she expertly created separate and very different brand images for both. This highlights the breadth of her design talent and creativity. Projects were delivered on time and I can wholeheartedly recommend her services - which were highly professional and excellent value for money....

Stephen Leonard - CEO


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