The proof is in the pudding, as they say


Challenge The Greenway

Challenge the Greenway is an annual charity fundraising event, in which participants attempt to complete the 42km Great Western Greenway trail that traverses the idyllic west coast of Ireland. All money raised goes directly towards the building of a specialised day care unit at a Mayo General Hospital for those suffering with Cystic Fibrosis.

More of a personal project on my part, I was given complete creative freedom by the client - with only one simple requirement: create a brand/design that was engaging and would help raise awarness for this worthy cause. With a variety of possible directions to persue, I eventually decided on a soft, inviting, textured, earthy feel which I believed would be the most appropiate solution, as it tied in perfectly with the setting and location of the event itself. The bold, rugged typography choice, along with the colour palette of earthy tones helped set the overall mood and express the personality of the brand. It was also a key part in bringing the brand to life, not only online but also within the various print marketing collateral, signage and merchandising.

It was my privilage to work on this project and take part in the 1st ever challenge event! Looking forward to 2013.

Design Solutions

  • Creative Consulting
  • Logo Design
  • Promotional Poster Design
  • Sponsorship Card Design
  • Merchandise Design
  • Signage & Advertising
  • Website Design
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Sheena was and continues to be a fantastic support to CFWest. Her support and professionalism towards the charity, her dedication to the project and strive for perfection was second to none.  She was a joy to work with on this project and we hope to work with her again in the near future on up-coming events.

Caroline Heffernan


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