Project
Durty Nelly's
Nestled at the foot of the historic Bunratty Castle, Durty Nelly's can be described as the 'quintessential Irish pub'. This historic landmark is a favourite amoung locals and international visitors, not only for its famous food and drink, but more so for the warm and welcoming atmosphere you experience.
Working in conjunction with the Search Mill , a talented copywriter and local photographer, I took the existing, outdated and visually tired website and transformed it into a branded marketing tool that reflected the true warmth and traditional atmosphere of the establishment. As the saying goes, pictures paint a thousand words and in this case I chose to present these quality photographs front and centre to help tell the Durty Nelly's story.
The content and navigation were simplified and better organised to make it more user friendly and more easily accessible across multiple mobile devices. My goal was to make the site clean, focused and modern, yet retain its 'irish' feel through the use of very subtle touches. Business has positively increased as a result!
